Weird is the new black. At least in terms of advertising… or at least in terms of fast food advertising. Remember the crowds of lemming-like red-headed ‘Wendys‘ running through the fields? Pretty weird. Or Checker’s gangsta feline, Rap Cat? Hilarious, true… but weird. And of course, the literal and figurative king of them all, Burger King’s bulbous-headed, mono-expression-wearing monarch, ‘The King’. Weird beyond belief.
So what? Apparently the new trend in fast food advertising is head-scratchingly amusing creative. That’s funny right? Well apparently some people aren’t laughing.
The King’s latest spot, in which he’s accused of being a lunatic because of his ‘crazy low’ deals on flame-broiled burgers, has mental health organizations up in arms.
“I was stunned. Absolutely stunned and appalled,” said Michael Fitzpatrick, executive director of the National Alliance on Mental Illness. “We understand edgy, but this is beyond edgy. Way beyond.”
Okee, we know that advertisers have to be sensitive to unfortunate conditions (thank god they didn’t claim he had athlete’s foot). But to be fair, the King isn’t exactly drooling from the mouth and babbling like an idiot. If you ask me, this is just another Lohan-like outburst at a funny commercial for the sake of hyper-sensitivity. I mean, look at the Wendy’s commercials. It’s not like red heads around the world are protesting…