Some advertising campaigns are awesome. And some are just awesomely bad.
This one – snotty noses, bad sweaters, ’80s hairdos and all – has been staring at Chicago L riders for the last week or so. If it were a placard here or there, it might be a clever ad. But if you step onto one of these train cars literally plastered with simulated oil portraits of middle-aged, red-nosed, thrift-shopping germ monsters, you might begin to feel a little scratch in the throat where the was none before.
Ok, Halls ad execs, let me follow your thinking here. Apparently during flu season we’re all:
a) aging hipsters with
b) noses redder than Paris Hilton on a coke binge
c) in desperate need of inspiration to pass on the H1N1 virus.
Hmm… obviously a soothing Halls must be the answer!
Good try. I understand the old-school, thrift-shop sweater, hipster look is in right now. But seeing the spitting image of Aunty Jean looking like she got worked over by a dump truck really doesn’t inspire me to buy your product.
As if the guy blowing his nose on his shirt sleeve in the seat next to me wasn’t inspiration enough.