FACT: Beards Sell Booze

We all know a carefully sculpted Franz Joseph can bring the damsels running, but can facial hair also sell hooch? According to an interesting trend in liquor advertising, the answer is an emphatic “Affirmative, good sir!”

Dos Equis boldly set the standard with its silver-whiskered spokesman in the “Most Interesting Man in the World” campaign and that fearless, well-cultured scruff scored a resounding success.

But now another storied brand has thrown its Remington into the ring – this time in the high-risk, high-reward environment of the premium vodka wars. Kettle One continues to up the ante, casting carefully coiffed chin hairs in the the recent “Table”, “Street” and “Bar” campaigns, adding a further sophisticated element to the five o’clock shadow club.

It’s as if the liquor industry is telling us that grizzled beards are no longer just for 40 oz. swilling hobos anymore – but have their place in refined masculine culture. Then again, isn’t that something we’ve known all along?

Advertisements

Leave a comment

Filed under Great Advertising, Great Viewing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s