Sweetest Honey Top Ten – #9

#9 – Levi’s – “French Dictionary” 2007

Levi’s has been around for a long, long time. They’ve also held the reigns as one of the downright coolest brands since your grandpa was in short pants (possible Daisy Duke stone-washed cut offs – I don’t know, I really don’t know him that well).

So it’s no surprise when Levi’s debuted a new tv campaign in the late 2000s that helped reinforce its unabashedly cool, gritty and street-style image. This was one of the hottest and most clever spots to come out of the campaign.

Honorable Mention

Levi’s is good, damn good at keeping the same edgy feel for their brand – reinventing yet staying true, combining the classic with the contemporary. No campaign better shows the strength of the Levi’s style than the brand spanking new “Go Forth” series. Produced by power-agency Wieden + Kennedy and drawing on the raw, timeless craft of Walt Whitman, these ads are hauntingly beautiful.


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