Sweetest Honey Top Ten – #4

#4 – IKEA – “Lamp” 2006

The┬áScandinavians have brought the world many things: the Vikings, beautiful snow-blonde women, pickled herring and, well, lamps. Add one more item to that list when, in 2006, the homegoods superstore, IKEA, decided to hire music video director Spike Jonze to direct a commercial about that most enlightening of Scandy products. Whether you can pronounce the name (bijuk? bayowk?) or not, this commercial will touch your soul and make you say, “I love lamp.”


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