By now we’re all tired about hearing about the economy, about the recession, about the skyrocketing unemployment. And yet, that’s all they talk about on the news, in political speeches, on blogs and forums. It’s kind of like poking at a sore tooth to make it hurt – you don’t know why you do it, but you do it anyway.
But when this video – produced and starring laid-off ad industry professionals – hit the webwaves, you could tell it was something different. The title says it all. When life gives you lemons, make lemonade (or Ceviche, which I think is much tastier).View full version at Hulu.
The video centers on the ad industry – one of the hardest hit in recent years – but that’s just a jumping off point. Sure, there are a lot of creative thinkers and artists that make up these case studies, but really this should serve as a wake up call for anyone that has to drag themselves into work everyday. There’s a better life out there, to be sure. And maybe all it takes is one fuzzy black raincloud to show us our personal silver linings.