The Spice is Back

Old Spice’s break out commercial campaign from Wieden + Wieden, featuring bare-chested manly man, Isaiah Mustafa, is back – although this time sans horse. And it seems to have already created a buzz, scoring the coveted Grand Prixe award at Cannes (I’m assuming the judges panel is all women).

But although the awesomeness and tongue-in-cheek humor remains, I can’t help but be disapointed that the agency ‘splurged’ for CGI effects instead of doing the stunts old school like the previous version. Having geeks typing away at computers for weeks just isn’t as – dare I say – manly as figuring out the crazy logistics on set.

Ah hell, whatever, it’s still damn funny and on point. Look at me, I’m on a blog.


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