Think of all the big name sports-star-cum-spokesmen that have basically destroyed the brands they endorse with their off-the-field antics: Tiger Woods, Ben Roethlisberger, even LeBron James. If you’re a big name shoe brand, it’s pretty much the standard to have your name attached to some playboy screw up.
So, K-Swiss decided, why not just cut out the middle man and get down to brass tacks? That’s why they tapped the ultimate bad boy of them all, Kenny Powers, to take their brand off the tennis court and into your motherf%*&ing face.
And we’re all the better for it.