Monthly Archives: October 2010

Freaky Fast = Friggin’ Funny

Ah, the classic ‘short-guy-comedian-meets-gigantic-basketball-legend’ bit. As classic as mom’s apple pie. I mean, Ben Stein and Shaq teaming up for Comcast? Genius, duh!

So when Adidas tapped Ken Jeong and a starting lineup of ball players, it was sure to be a slamma jamma. Plus, Ken Jeong is actually funny.

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Filed under Great Advertising, Great Viewing, Uncategorized

Sound Off or Shut Up?

One, two, three, four… awkward commercials aim to score.

Sound familiar? Well if you’ve been anywhere within earshot of a TV in the past year, you’re bound to have gotten a taste of two new food campaigns that sound and look strangely similar.

Hillshire Farms was the first to come up with these ridiculous spots of people marching and chanting for the joy of, um… meat. Strange? Yes. Catchy? Hell yeah. And they’ve done a good job of getting some brand recognition for a food commodity that has been lacking a true leader since that dumb Oscar Meyer wiener (hehe) song first got 4th graders giggling back in 1965.

So, there’s that. Then, Burger King awkwardly crash lands on the scene in a lame attempt to steal back some of the fast food breakfast market using similarly toned spots that are equally as strange and equally as catchy.

So who wins the ‘WTF?’ sound off battle? Well, Hillshire has pretty sweet mustaches involved and the BK version has a fine blonde spraying herself with water… so it’s too close for us to call. So how ’bout you sound off?

 

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Filed under Great Advertising, Great Viewing

It’s Gold, Jerry, Gold!

Gold. It’s the prize of the ancient Incas, the choice dental material of hip hop artists and, of course, Mr. T’s best friend. Check out what’s putting a glimmer in his eye these days with his new Gold Promise ads.



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Filed under Great Advertising

It Burns So Good

Hey, you. Put down that cocktail for a second and listen. And not just because it’s 10am on a Tuesday.

Have you ever stopped to think just how much has happened since that bourbon you’re quaffing (it’s a word; look it up) was first destined to encourage bad decisions?

Well, luckily for you, someone did. Jim Beam’s ‘Beamfire’ campaign highlights the space that has been lost in the 8 years that it takes to age its Black Label bourbon.

With some funny one-liners and a social media microsite where you can throw the ‘old you’ into a virtual fire, it’s getting pretty interesting.

So pour yourself another couple fingers, log on and check out the fireworks.

I’d highly recommend not trying to take this bonfire thing offline, however. Eight years is good for whiskey, but spending that amount of time in the pokey ain’t gonna age you quite as well.

Although with that amount of time to dabble, I’m sure the toilet gin you concoct might be just delightful.

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Filed under Great Advertising, Great Sites

Still the Ocho

ESPN has been running with some great ad campaigns as of late (using pro athletes as ESPN employees – genius), so the new “It’s Not Crazy, It’s Sports” campaign from Wieden + Kennedy had some major hi-tops to fill when it debuted this year. For the most part, they’re more ‘Mugsy Bogues’ than ‘Michael Jordan’, but this one definitely is ‘the one’.

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Putting Copy in the Greasy Hands of the People

Want to get your big break in advertising? Like stuffing 1/3 of a pound of processed beef into your maw? Well you and Mickey D’s are a match made in heaven.

That’s right, the burger baron is letting its customers’ creativity shine by accepting two-word, 20-character slogans for the new 1/3-pounder which will be displayed on programmable billboards across this great land of ours. Each winning tagline will get a glorious 10 seconds to wow the passing motorists.

And with brilliant tags like, “Love It” and “Mouth Watering” in the works, this is sure to be a bellwether event for the advertising industry.

The good people of Kansas City already got their shot on September 24th… now it’s yours. Two words: om nom.

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Filed under Bad Buzz, Great Advertising, Great Copy