Still the Ocho

ESPN has been running with some great ad campaigns as of late (using pro athletes as ESPN employees – genius), so the new “It’s Not Crazy, It’s Sports” campaign from Wieden + Kennedy had some major hi-tops to fill when it debuted this year. For the most part, they’re more ‘Mugsy Bogues’ than ‘Michael Jordan’, but this one definitely is ‘the one’.

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