Sound Off or Shut Up?

One, two, three, four… awkward commercials aim to score.

Sound familiar? Well if you’ve been anywhere within earshot of a TV in the past year, you’re bound to have gotten a taste of two new food campaigns that sound and look strangely similar.

Hillshire Farms was the first to come up with these ridiculous spots of people marching and chanting for the joy of, um… meat. Strange? Yes. Catchy? Hell yeah. And they’ve done a good job of getting some brand recognition for a food commodity that has been lacking a true leader since that dumb Oscar Meyer wiener (hehe) song first got 4th graders giggling back in 1965.

So, there’s that. Then, Burger King awkwardly crash lands on the scene in a lame attempt to steal back some of the fast food breakfast market using similarly toned spots that are equally as strange and equally as catchy.

So who wins the ‘WTF?’ sound off battle? Well, Hillshire has pretty sweet mustaches involved and the BK version has a fine blonde spraying herself with water… so it’s too close for us to call. So how ’bout you sound off?



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Filed under Great Advertising, Great Viewing

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