Well Traveled, Well Red

Team Coco is back. After the epic Network battle that saw Conando dethroned from NBC’s top spot after just a few months, his new gig kicked off a couple weeks ago, sweeping nearly 4.2 million viewers (though 1/3 less than his Tonight Show debut a year earlier). A step down for the short-lived Prince of Late Night? Perhaps. But he bore his days in exile well, expanding his brand well into the Conansphere. Much like this hit spot from American Express – which both plays on the humor and importance of his departure – Conan’s fier(crotch)y new brand image is making everyone see red.


Leave a comment

Filed under Great Advertising, Great Viewing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s