Dino – It’s What’s for Dinner

“Mein Liebling, just running out to ze store to grab some milk, eggs und perhaps eine Velociraptor loin.”

Could that be a conversation you would overhear from the Flintstone’s Bavarian cousins (die Flintsteins, of course) or from shoppers at one of two dozen German grocery stores that lined their butcher cases with choice cuts of Mammoth steaks, Dinosaur legs and Sabertooth TigerĀ filletsĀ earlier this year? Hint, it’s the latter – and it was an ad stunt.

DDB Berlin put this historic/pre-historic campaign together to tout the exceptional cooling power of Bosch’s new VitaFresh technology.

A cross-channel champion, the team used in-store flyers, intercom announcements and even the oh-so-rarely-appropriate QR Codes on the packaging to steer curious customers to mobile apps explaining why the hell there were slabs of prehistoric meat in their grocer’s cooler.

The campaign reached over 75,000 consumers in 24 supermarkets over the course of six days. The results? 236% more visitors to the campaign’s microsite and a 530% increase in the length of stay. Pretty Mammoth metrics if you ask me.

See below for a video of the campaign.


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