Bad Buzz: Old Spice Has B.O.

There’s an easy way to know when an ad campaign has made it – generally around that time you drop the punchline on your work buddies at lunch and the creepy guy from accounting starts squirting milk out of his nose. For your sake, I hope he was drinking milk.

Undoubtedly that campaign last year was Wieden + Kennedy’s “Smell Like a Man” spots for Old Spice. It won them an I’m-on-a-boat-load of awards including scoring the agency AdWeek’s Agency of the Year honors.

There’s also an easy way to spot when the same agency starts resting on their skinny-jean-loving laurels and jump the shark. Generally it’s around the time your mom sends you an email asking if you’ve seen this “super cute little video”. Well, Old Spice lovers, prepare for some 24-pt. fuscia Arial coming your way…

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