You saw right, Jack.
That is, if you follow the directions of this Carlsberg beer print ad published in Belgian magazines.
Simply rip out the page, fold along the lines and you have a ready-made bottle opener – like some frat boy form or Origami.
Pretty cool huh? And all those digital advocates said that print was dead.
And if you’ve ‘perused’ a few too many already, just click below to see how it works.