Why Content Strategy Doesn’t Suck

The image below is as funny as it is frightfully true. But it’s just the tip of the iceberg.

Brad Shorr put together this damn good article for Smashing magazine on Content Strategy and why it’s important for design. It’s targeted as a primer for designers and the like, but it’s also a good refresher and direction for writers and content strategists.

And talk about lead by example; the clear structure and language is ideal proof that smart content strategy can get your point across more successfully.

Now, if I could only remember where I left that damned  “I ❤ blogs” sweater…

Infograph important of good content strategy

Image credit: Chris Depa, Straight North

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Filed under Great Copy, Great Design, Great Reading

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