Brands from the Mouths of Babes

Consumer research doesn’t get much more real than a five-year-old and a mic.

Or so learned brand identity guru Adam Lind when he asked his young daughter to name — as best she could — several market-leading marks.

It’s also interesting to note that this is just about the age that sociologists say we first start interacting with brands and assigning them values — sometimes values that hardly waver over the course of our lives.

I, for one, have always continued to associate Republicans with parade elephants. And I always will. Hmpf.

 

Shout out to Brand New.

Advertisements

Leave a comment

Filed under Great Advertising, Great Design, Great Viewing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s