Consumer research doesn’t get much more real than a five-year-old and a mic.
Or so learned brand identity guru Adam Lind when he asked his young daughter to name — as best she could — several market-leading marks.
It’s also interesting to note that this is just about the age that sociologists say we first start interacting with brands and assigning them values — sometimes values that hardly waver over the course of our lives.
I, for one, have always continued to associate Republicans with parade elephants. And I always will. Hmpf.
Shout out to Brand New.