Maybe it’s because I, too, dream of the day when a party like this erupts on the North Side of Chicago.
Maybe it’s because I’m still a little bitter about the well-written, but short-sighted Gawker rant claiming that advertising sucks the souls out of creative professionals.
Or maybe it’s just because this short spot for a video game embodies everything that I believe advertising — yes, that demon of modern capitalist ennui — can and should strive to do: just tell a great story.
“Keep Calm and Carry On” — it seems this iconic slogan is printed just about everywhere; on the wall at your neighborhood coffee shop, pasted on souvenir coffee mugs, bouncing on the back of the shorts of the girl jogging on the treadmill at the gym (c’mon, you just appreciate great slogans!).
But ever wonder where the hell those simply typo-ed posters came from and just why they are so bossy? I mean, who are they to say you can’t stay frantic and sit your bum down?
Well, as it turns out, it’s a very unique story. And a pretty good yarn at that. Calming down… calming down…
Great products deserve captivating advertising. Bad products demand the crappy stuff. But sometimes from those low-budget stinkers, bubbles up pure gold.
I’m a huge fan of down-and-dirty local ads. The rougher, the better. So when low-brow patron of the arts, Will Ferrell, took it upon himself to be the face of one of the crappiest of all American brands, I just had to crack open a tall boy and smile.
And if that wasn’t great enough, ol’ Willy followed up with a six-pack of a series.
I wonder how my Bavarian brothers will feel about their rich history as told by… um… Lean Pockets. “Filled with meaty goodness, just like me?” Oh, Bruder.