Great products deserve captivating advertising. Bad products demand the crappy stuff. But sometimes from those low-budget stinkers, bubbles up pure gold.
I’m a huge fan of down-and-dirty local ads. The rougher, the better. So when low-brow patron of the arts, Will Ferrell, took it upon himself to be the face of one of the crappiest of all American brands, I just had to crack open a tall boy and smile.
And if that wasn’t great enough, ol’ Willy followed up with a six-pack of a series.