Monthly Archives: August 2013

Yo, Flo

There are certain products that, well, generally don’t get the primetime advertising spots due to the nature of what they’re pettling. They make us nervous, they make us giggle, they make us feel a little bit less like Greek gods and more like the dirty little creatures that we are.

But why can’t we take a good angle on even the most uncomfortable subject matter in order to get its very valid benefits across? With that in mind, say “Hello Flo.”

This little startup won’t even launch until September, but they are already making waves by pre-empting the delivery of a much-appreciated product to a very niche crowd. As they put it: “Tampons, pads, and candy delivered right to your door. Simplified, Period.” See what they did there? Sure you do.

And that’s the point *wink, wink*.  They’ve turned this taboo topic on its head and made it commonplace… and even a bit funny. They’re getting rave reviews from their first spot, *wink wink* which went viral online in a matter of days. You know, the internet, that place where most likely their target audience is whiling away four or five uncomfortable days.

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