In Munich, the city shuts down for the last two weeks of September so that the locals and visitors can down industrial-sized mugs of bier and sing traditional Bavarian songs like Sweet Caroline and Country Roads.

With this little city of a million swelling to fit another 5 million tourists, there’s no shortage of bloodshot eyeballs just waiting for crafty advertisers to catch. Generally it’s the “big six” breweries that do much of the heavy lifting.

After all, a funny ad on the U-Bahn might make the different whether you go into a Spaten or a Lowenbrau tent more than it will help you decide between a Siemens or Bosch ultrasound machine.

And with that, a gulp of the OOH advertising from the ’13 edition of bierfest. Prost!

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