Category Archives: Great Reading

Why Content Strategy Doesn’t Suck

The image below is as funny as it is frightfully true. But it’s just the tip of the iceberg.

Brad Shorr put together this damn good article for Smashing magazine on Content Strategy and why it’s important for design. It’s targeted as a primer for designers and the like, but it’s also a good refresher and direction for writers and content strategists.

And talk about lead by example; the clear structure and language is ideal proof that smart content strategy can get your point across more successfully.

Now, if I could only remember where I left that damned  “I ❤ blogs” sweater…

Infograph important of good content strategy

Image credit: Chris Depa, Straight North


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Woohoo – 2010 in Review

The stats helper monkeys at mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads This blog is on fire!.

Crunchy numbers

Featured image

A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 7,100 times in 2010. That’s about 17 full 747s.


In 2010, there were 90 new posts, growing the total archive of this blog to 131 posts. There were 130 pictures uploaded, taking up a total of 13mb. That’s about 3 pictures per week.

The busiest day of the year was May 13th with 70 views. The most popular post that day was Capturing Attention Across State Lines.

Where did they come from?

The top referring sites in 2010 were,,,, and

Some visitors came searching, mostly for rework, art deco fonts, freshman, american apparel ads, and art deco font.

Attractions in 2010

These are the posts and pages that got the most views in 2010.


Capturing Attention Across State Lines May 2010


You’re Just My Type December 2009


Meet the Beekeeper November 2009


Do Bees Have Knees? October 2009


Best of the Bad Buzz – Pepsi Throwback January 2010

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World Cup-onomics

With the much anticipated 2010 World Cup only two weeks away, the majority of the world is preparing for a sharp dip in work productivity (especially in the States where the games play during the busy am hours everyday for a month) when the first kickoff occurs on June 11th.

Lucky for you, dear worker bee, now there’s a World Cup guide that you might be able to pass off as a TPS report without your boss being any the wiser. The good folks at Goldman Sachs (can they do no wrong?!) have once again put together their official “The World Cup and Economics” guide, which reviews the history of the sport, provides bios on teams and players, explores links between the beautiful game and macroeconomic factors and even makes some bold predictions on the upcoming tourney (Germany coming in as runners up? I say “NEIN!”).

Proving that even the most popular and exciting sporting event in the world can be geeked up by near-sighted number crunchers, this guide is the ultimate thinking man’s WC companion – and will ensure that you won’t be watching the games on your couch in your undies while sifting through the employment classifieds.

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From Semi Coma to Semicolon

Grammar… man it’s hard. Punctuation? Even worse! I mean what the hell is a umlaut anyway?!

At least we have the Oatmeal to explain how to use a semicolon to us; they’re very good at explaining things. Whoa, look at that! Huzzah!!

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Man, it’s Tough Being the King

Weird is the new black. At least in terms of advertising… or at least in terms of fast food advertising. Remember the crowds of lemming-like red-headed ‘Wendys‘ running through the fields? Pretty weird. Or Checker’s gangsta feline, Rap Cat? Hilarious, true… but weird. And of course, the literal and figurative king of them all, Burger King’s bulbous-headed, mono-expression-wearing monarch, ‘The King’. Weird beyond belief.

So what? Apparently the new trend in fast food advertising is head-scratchingly amusing creative. That’s funny right? Well apparently some people aren’t laughing.

The King’s latest spot, in which he’s accused of being a lunatic because of his ‘crazy low’ deals on flame-broiled burgers, has mental health organizations up in arms.

“I was stunned. Absolutely stunned and appalled,” said Michael Fitzpatrick, executive director of the National Alliance on Mental Illness. “We understand edgy, but this is beyond edgy. Way beyond.”

Okee, we know that advertisers have to be sensitive to unfortunate conditions (thank god they didn’t claim he had athlete’s foot). But to be fair, the King isn’t exactly drooling from the mouth and babbling like an idiot. If you ask me, this is just another Lohan-like outburst at a funny commercial for the sake of hyper-sensitivity. I mean, look at the Wendy’s commercials. It’s not like red heads around the world are protesting…

Oh, wait.

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Disturbing Bedtime Stories

Mashups are great. They make it easier to find a good cup of coffee when you’re off to a business meeting. They open your ears to the interplay between two of your favorite songs. They answer that lifelong question of what would happen if parasitic aliens visited your favorite storybook characters… wait, what?!

Well, I guess sometimes even mashups can go very, very wrong. Like this graphical hybrid of Winnie the Pooh and Alien. And while the result is oh-so-disturbing, it can also be really entertaining.

Tigger doing what Tigger's do best.

Because who doesn’t love it when things get really, really fucked up in the 100 Acre Woods?

Oh bother.

Feel free to check out some more messed up comics and general online nutiness from the same creators.

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You Seem a Bit Lost…

Check out the awesome visual effects. Suck it Avatar!

If you’re like me, you noticed that everyone’s abuzz about the final season of  NBC’s (only) hit show, Lost. If you’re also like me, you could care less. If you are seriously, uncannily like me (okee, this is getting weird) you’ll still think that this blog is funny as hell despite that fact – or maybe because of it.

Never Seen Lost is a hilarious romp through one Chicago viewer’s introduction to the series in its last season without the benefit of information from the previous half decade of Lost-ness. Both the writing and the accompanying drawings are hilarious. Much like Donny from the Big Lebowski, the author has stumbled into the whudunnit-whowatchesit this like a small child wandering into a movie.

It’s got me thinking, what other classic final installments could we ‘never see’? The Godfather III? The final season of The Sopranos? That hilarious sequel, Debbie Does the Detroit Pistons? Whatever’s next, I’ll be waiting… and I sure as hell won’t know what is going on.


Filed under Great Copy, Great Reading, Great Sites, Great Viewing