Category Archives: Great Viewing

Taste the Manhood

Say what you will about the idea of a “diet soda targeted at men,” but at least Dr. Pepper 10 got one thing right: hilarious man-tastic commercials.

These spots of a burly mountain dude harken back to the good golden days of beer commercials, when a man could still pull a frothy brew out of a flowing stream. I’d still take the Busch Light over a 10-calorie soda, but at least the nostalgia is delicious. And hilarious.

My only regret is that the casting director couldn’t nail down the obvious talent for this spot: Mr. Will Ferrell.

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Tasteful Spots, Tasty Shots

Maybe it’s due to the week I spent drinking my way through Ireland, but it seems like Jameson is one of the few liquor brands successfully finding a way to reinforce a stale brand image.

It’s par for the course for more established brands to lean on their ‘history’ when battling new competitive upstarts, but only Jameson does it with such a high level of wit, humor and blockbuster-caliber cinematography.

Plus, every schoolboy needs an idol. Go get ’em John Jameson.

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The One That Got Away

Like a game of “duck-duck-goose”, Axe takes a left out of Usualville with this haunting, clever — and in a way, sweet — spot. Instead of scantily clad babes clawing at dorky, unwashed dweebs, this ad actually takes a bit more human approach (Okee, superheroes and fireworks notwithstanding) to address the USP of their product.

Actual showering not required.

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More Positively Awesome PSAs

I’ll go on record: I love PSAs.

Especially the clever, the outstanding, the shocking, the unique. Because if there’s one example of how even the most boring messages (and public service announcements are most certainly that) can be turned into something special, than this is it.

Perhaps the best I’ve found yet is the catchy jingle, dark humor and adorable animations that are used to convince dumb Aussies not to die on Metro trains. Sounds like a real winner, right? Just press play.

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Google Gets Geeked

Google is known for the virtualizing of nearly every facet of our modern world. But in its advertising style, it aims for the other extreme — often using outdated, throwback and highly tangible materials as metaphors for its intangible technologies.

Whether meant to be tongue-in-cheek, hyperhipsterist or simply clever, these ads show just how much Google’s virtual world has become more real to us today than the ‘real’ world.

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Check Out This ESPN Spot Featuring Michael Jordan

This post isn’t about Michael Jordan. Well, it is, but not that Michael Jordan. Disappointed? That’s the whole point of this commercial, which — ironically — doesn’t disappoint. Ummm, let’s get to the point…

(By the way, why can’t he just change his name to “Mikey”?)

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Dreaming of Next Year

Maybe it’s because I, too, dream of the day when a party like this erupts on the North Side of Chicago.

Maybe it’s because I’m still a little bitter about the well-written, but short-sighted Gawker rant claiming that advertising sucks the souls out of creative professionals.

Or maybe it’s just because this short spot for a video game embodies everything that I believe advertising — yes, that demon of modern capitalist ennui — can and should strive to do: just tell a great story.

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