I wonder how my Bavarian brothers will feel about their rich history as told by… um… Lean Pockets. “Filled with meaty goodness, just like me?” Oh, Bruder.
Tag Archives: Bad Buzz
We’ve posted some of these Levi’s ‘Go Forth’ spots before. Very gritty, raw, visceral, if perhaps a bit presumptuous (look at me, I am a sexy, anorexic rebel… oh and I buy $70 jeans, of course).
But when the ads started to imitate real life (at least the real life that Londoners are bracing through right now) or vice versa, the denim giant decided to pull the spot.
Too real? Too gritty? I might be mistaken, but isn’t that what they were going for?
There’s an easy way to know when an ad campaign has made it – generally around that time you drop the punchline on your work buddies at lunch and the creepy guy from accounting starts squirting milk out of his nose. For your sake, I hope he was drinking milk.
Undoubtedly that campaign last year was Wieden + Kennedy’s “Smell Like a Man” spots for Old Spice. It won them an I’m-on-a-boat-load of awards including scoring the agency AdWeek’s Agency of the Year honors.
There’s also an easy way to spot when the same agency starts resting on their skinny-jean-loving laurels and jump the shark. Generally it’s around the time your mom sends you an email asking if you’ve seen this “super cute little video”. Well, Old Spice lovers, prepare for some 24-pt. fuscia Arial coming your way…
So I stumbled across this banner ad, obviously a “unique” advertisement for Philadelphia tourism. Interesting, because I just so happened to talk about an ad campaign for St. Louis tourism that was particularly unique not more than a week ago… let’s compare, shall we?
Now, granted, it’s not too bad of a banner in itself. In fact, I was intrigued enough (does it help that I write ads for a living?) to click through, naturally expecting to find a payoff for the question posed. Not only could I not even click through (literally. no action occurred on click), but after I actually typed in the URL (which 99.999992% of your audience will NOT do – even if their lives were in jeopardy), there was no pay off, no acknowledgement that I followed the ad, hell, not even ONE mention of the ad at all.
Now, the site is nice, sure (I’m not going to link to it, for that would just help these lazy fools out by increasing site hits)… but there’s a very basic understanding between advertisers and all us poor slobs: if you come upon that very rare formula that gets us to take interest with your ad versus one of the other 300 or so we see every hour, DO SOMETHING WITH IT! Phew. Okee.
So there’s really no point in comparing this ad to the well executed, well defined and well differentiated one for St. Louis. I guess let’s just chalk this up to a weekly bitch-out session on what not to do with your audience’s very very very (99.99992%) limited attention.
Plus, I didn’t really want to go to Philly anyway.
As we all know (?) May is National Burger Month and to celebrate, the most dubious of burger peddlers, White Castle, is sliding right out of the greasy pan and into your home with the introduction of the Slider Candle.
As the advertisement says, WC is just trying to infuse your home with that “steam-grilled-on-a-bed-of-onions scent of America’s first fast-food hamburger.”
Right, because nothing sets the tone in my love lair that the scent of drunken nights and the memory of hungover morning spent hugging the porcelain. Congratulations, WC, you’ve taken out of home marketing to a new low.
Oh, and I’ll take fries with that, please.
Ok, by now we’ve all seen the commercials a million times: Pepsi + montages of classic and contemporary sports + current pop stars covering Bob Dylan’s “Forever Young”. Thanks for banging us over the head with the “we were there then, we’re still here now” mantra, Peps.
Overall, the spots are not bad. Sure, they play them ever five seconds, but they have some great old footage, creative splicing and a toe-tapping song.
But here’s the thing that gets them into the bad buzz hall of fame: the product. Pepsi is proudly touting its ‘throwback’ version of the teeth-rottingly-sweet cola and, as the tagline says, it’s “Made with REAL sugar for a limited time!” Whoa. WOWZA! I can let real sugar help me rack up thousands of dollars of dentist bills and develop type 2 diabetes instead of corn syrup. Sign me up, Pepsi!
I mean, come on. That’s like if Germany’s national tagline was, “Germany: Holocaust free for over 60 years!” Jawohl!
Sorry Pepsi, nice try. I do like how you stuck with the today-yesteryear dichotomy, but I’m not buying it, so therefore I’m not buying it.