There are certain products that, well, generally don’t get the primetime advertising spots due to the nature of what they’re pettling. They make us nervous, they make us giggle, they make us feel a little bit less like Greek gods and more like the dirty little creatures that we are.
But why can’t we take a good angle on even the most uncomfortable subject matter in order to get its very valid benefits across? With that in mind, say “Hello Flo.”
This little startup won’t even launch until September, but they are already making waves by pre-empting the delivery of a much-appreciated product to a very niche crowd. As they put it: “Tampons, pads, and candy delivered right to your door. Simplified, Period.” See what they did there? Sure you do.
And that’s the point *wink, wink*. They’ve turned this taboo topic on its head and made it commonplace… and even a bit funny. They’re getting rave reviews from their first spot, *wink wink* which went viral online in a matter of days. You know, the internet, that place where most likely their target audience is whiling away four or five uncomfortable days.
The only thing I love more than a great ad is a great ad that makes fun of a bad ad.
I’ve been over this before: there are lame ways to do PSAs and unique ways to do PSAs. So, I say kudos to the proud Mo-Town crew at Team Detroit for making fun of the lame ass PSAs that everyone — everyone — roll their eyes at. The great part is that the ads they did for the Detroit College of Creative Studies are probably not far from the truth: most parents equate art school with drug use. Right, well law school leads to more lawyers, so get over it.
So to my arty/druggy/clever artists out there… just say ‘yo’ to funny ads.
#2 – CareerBuilder.com – “As a Rule” 2009
And then there were two.
When it comes to the themes of classic television ads, you pretty much know what to expect based on what the advertisers are hawking. Beer companies give you scantily clad women. Cola companies give you inspirational visions of the world coming together. Telephone companies give you cheesy reasons to ball your eyes out.
Thanks to an uptick in advertising in the last few years, when you think of job hunting sites (think CareerBuilder.com or Monster.com), you think of hilarity (ironic, since your current job is often offers a reason to weep rather than laugh).
Epitomizing this trend is CareerBuilder’s 2009 Superbowl ad, “As a Rule”. Because, let’s be honest, if you haven’t experienced at least one of these signs in your professional career… are there any openings in your company?
#3 – Cadbury’s – “Gorilla” 2007
Some recipes are just too good to change. Take, for example, the classic mixture of Cadbury’s chocolate, a Gorilla rocking the drums and the haunting beauty of Phil Collin’s “In the Air Tonight”. Pure genius.
The quirky London ad house, Fallon, scores its second Bee’s Knees Sweetest Honey spot (also producing the Sony Bravia “Bounce” ad) with their soulful, rhythmic ape – proving once again that a great commercial doesn’t have to have anything to do with the product you’re selling.
Honorable Mention – Skittles “Touch”
The king of the candy commercials continue. This ad tells the timeless story of King Midas, with a hilarious taste of the rainbow twist. Now if only Reese’s could recreate Snow White and the Seven Dwarfs… mmm peanut buttery midgets. Huh. What? Oh yeah…
#5 – Comcast – “Rabbit Scenario” 2008
Merry Christmas Eve to all. This one’s dedicated to all you traveling fools who are trying to get home in this nasty weather – I wish you all the speed of a rabbit-bred-with-a-panther under better than ideal conditions.
Honorable Mention – Comcast – “The Slowskys” 2007
Oh, talking turtles. These are great but Mutant Teenage Ninja Turtles just set the bar so high.
#6 – Volkswagen (pronounced VAH-gen) – “Bubble Boy” 2002
If one theme dominated the late 90’s/early 2000’s, it was the sense of rebellion against the 9 to 5, office-slave, cubicle-turned-prison isolation that had become the norm for most young Americans. The need to give a big “fuck you” to the man was well represented in popular literature (Chuck Palahniuk’s Fight Club), film (the oft-quoted Office Space) and, of course, music (the ageless “Who Let the Dogs Out”).
Ironically, a car company infamously sponsored by the man – no, like THE man – was also helping restless youth fight the dregs of everyday life with, of all things, another car payment (which to cover you must work a 9-to-fiver). So ironic, in fact, it might blow Alanis Morrisette’s head to tiny Canadian smithereens.
Irony aside, they made one hell of a smart commercial to stick it to the man.
#7 – E*Trade – “Singing Babies” 2009
Okay, so lately the stock market hasn’t been giving us much reason for glee. But thanks to E*Trade’s “babies” campaign, at least we can stop balling for a moment to enjoy a few giggles – even if our stock in Big American Gas Sucker SUV Co. is falling harder than Conan O’Brien.
Honorable Mention – Got Milk? – “Birthday” 2009
Do you ever get that feeling… no, not that feeling! Yeah, that feeling.