#3 – Cadbury’s – “Gorilla” 2007
Some recipes are just too good to change. Take, for example, the classic mixture of Cadbury’s chocolate, a Gorilla rocking the drums and the haunting beauty of Phil Collin’s “In the Air Tonight”. Pure genius.
The quirky London ad house, Fallon, scores its second Bee’s Knees Sweetest Honey spot (also producing the Sony Bravia “Bounce” ad) with their soulful, rhythmic ape – proving once again that a great commercial doesn’t have to have anything to do with the product you’re selling.
Honorable Mention – Skittles “Touch”
The king of the candy commercials continue. This ad tells the timeless story of King Midas, with a hilarious taste of the rainbow twist. Now if only Reese’s could recreate Snow White and the Seven Dwarfs… mmm peanut buttery midgets. Huh. What? Oh yeah…
#9 – Levi’s – “French Dictionary” 2007
Levi’s has been around for a long, long time. They’ve also held the reigns as one of the downright coolest brands since your grandpa was in short pants (possible Daisy Duke stone-washed cut offs – I don’t know, I really don’t know him that well).
So it’s no surprise when Levi’s debuted a new tv campaign in the late 2000s that helped reinforce its unabashedly cool, gritty and street-style image. This was one of the hottest and most clever spots to come out of the campaign.
Levi’s is good, damn good at keeping the same edgy feel for their brand – reinventing yet staying true, combining the classic with the contemporary. No campaign better shows the strength of the Levi’s style than the brand spanking new “Go Forth” series. Produced by power-agency Wieden + Kennedy and drawing on the raw, timeless craft of Walt Whitman, these ads are hauntingly beautiful.