Tag Archives: Best TV Ads of 2000s

Sweetest Honey Top Ten – #1

#1 – Monster.com – “Stork” 2009

Tonight, at ten seconds to midnight, we’ll begin to countdown the moments that lead up to a new year, a new decade, a new beginning. Similarly, over the past couple weeks, we’ve been counting down ten of the best television ads of the past decade. After all, what we see on television is often a direct feedback of what the collective consciousness is thinking, feeling, wanting.

Yes, the primary role of commercials is to sell a product – or at least make you remember a brand the next time you’re trying to decide between the plethora of carefully designed packaging and starbursts and promises that line store shelves. But, can a commercial be more than just a tool for Herr Commercialism? I think so.

Put it this way – there are huge award shows and galas to celebrate the ‘best’ film of the year. We pick one movie that stands above roughly 150 viable options. In that single reel, the filmmakers have around two hours to make you feel what they want you to feel, question what they want you to question, push home the point they intended to.

By contrast, the average American sees as many as 3,000 advertisements a day. In the case of television ads, the advertiser has 15, 30, at most 60 seconds to get his point across. And yet, among this HIGHLY competitive market, given mere moments of a viewer’s (generally divided) attention, we still remember the ads that touch us, make us laugh, make us think. And that’s pretty great.

So at the end of one decade and threshold of a new one, I think this ad – more parable than commercial – is a perfect example of how a 60-second spot can makes us laugh, gasp, think and react. And if you end up buying something, that’s fine with me.

Happy New Years everyone!

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Sweetest Honey Top Ten – #2

Career Builder Koala#2 – CareerBuilder.com – “As a Rule” 2009

And then there were two.

When it comes to the themes of classic television ads, you pretty much know what to expect based on what the advertisers are hawking. Beer companies give you scantily clad women. Cola companies give you inspirational visions of the world coming together. Telephone companies give you cheesy reasons to ball your eyes out.

Thanks to an uptick in advertising in the last few years, when you think of job hunting sites (think CareerBuilder.com or Monster.com), you think of hilarity (ironic, since your current job is often offers a reason to weep rather than laugh).

Epitomizing this trend is CareerBuilder’s 2009 Superbowl ad, “As a Rule”. Because, let’s be honest, if you haven’t experienced at least one of these signs in your professional career… are there any openings in your company?

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Sweetest Honey Top Ten – #4

#4 – IKEA – “Lamp” 2006

The Scandinavians have brought the world many things: the Vikings, beautiful snow-blonde women, pickled herring and, well, lamps. Add one more item to that list when, in 2006, the homegoods superstore, IKEA, decided to hire music video director Spike Jonze to direct a commercial about that most enlightening of Scandy products. Whether you can pronounce the name (bijuk? bayowk?) or not, this commercial will touch your soul and make you say, “I love lamp.”

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The Inevitable Bee’s Knees’ “Sweetest Honey” Top Ten Countdown – #10

You knew it was coming. Around this time of year, everyone comes out with their annual ‘best of’ list. And it’s even more groundbreaking, since we’re moving out of the – um, er – ‘aughts or zeros or whatever we’re calling it (does it bother anyone else that it’s been ten years and we still haven’t decided how to refer to this decade?) and into a brand-spanking new decade.

Now, picking the ten best of anything is hard enough – let alone for an entire decade, let alone for a prolific industry like advertising – so I’m sticking to just TV ads here. Now, I’m not saying these are the ten best ads of the decade or your ten favorite ads – hell, I don’t even know if they are necessarily my top ten – but they are some of the funniest, most touching and downright weirdest commercials to grace our frozen faces during the post-Y2k era.

I give you, then, the Bee’s Knees “Sweetest Honey” Top Ten.

#10 – Fandango – “Bag Boy” 2007

I have to admit that over the past few years, these ads have been the highlight of more than a few lame movie experiences – so it was hard to pick just one (see me wrestle my Fandango demons below) but spots like this are the primary reason why I now get my Reese’s-Pieces-eating butt into that seat before the lights go down.

If I could describe it in one word – I’d say “Spearean”.  Yeah.

Honorable Mention(s)
Much like Lay’s potato chips, with Fandango commercials, you can’t have just one. This next one makes me laugh every time, but, like my mom always said, “You’re all special, ahem, in your own particular way.” Gee, thanks, mom.

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