Tag Archives: Evan Heigert

Taste the Manhood

Say what you will about the idea of a “diet soda targeted at men,” but at least Dr. Pepper 10 got one thing right: hilarious man-tastic commercials.

These spots of a burly mountain dude harken back to the good golden days of beer commercials, when a man could still pull a frothy brew out of a flowing stream. I’d still take the Busch Light over a 10-calorie soda, but at least the nostalgia is delicious. And hilarious.

My only regret is that the casting director couldn’t nail down the obvious talent for this spot: Mr. Will Ferrell.


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R-ready for Bed Time

Who said family movie night has to be limited to the “Hanna Montana Gets a Hangnail” or the 5,000th viewing of “Finding Nemo”? Now you can share all your favorite R-rated moments in a kid-friendly way with the tenuous-but-tasty art of illustrator Josh Cooley.

After all, there’s no better way to send Timmy off to slumberland than with Don Corleone leaving a horse head in his bed. Bed time will never be the same.

See them all at cooley.bigcartel.com

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Haute Art in the Hood

There are a few things I love: original art deco designs, iconic Chicago landmarks and blue collar Northside neighborhoods.

And now you can add the visionary work of local Chi-town artist StudioChris to the list, thanks to a series of pieces dedicated to the legendary landmarks of some of Chicago’s Northside ‘hoods.

Grab a piece of Windy City architecture for yourself at StudioChris.com.

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Filed under Great Architecture, Great Design, Great Products

Why Content Strategy Doesn’t Suck

The image below is as funny as it is frightfully true. But it’s just the tip of the iceberg.

Brad Shorr put together this damn good article for Smashing magazine on Content Strategy and why it’s important for design. It’s targeted as a primer for designers and the like, but it’s also a good refresher and direction for writers and content strategists.

And talk about lead by example; the clear structure and language is ideal proof that smart content strategy can get your point across more successfully.

Now, if I could only remember where I left that damned  “I ❤ blogs” sweater…

Infograph important of good content strategy

Image credit: Chris Depa, Straight North

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Filed under Great Copy, Great Design, Great Reading

How Do You Take Your Coffee Commercials?

Premium coffee brands – they bring to mind the values of energy, inspiration, creation, creepiness… wait, what?

But, that’s the reaction you might have to this campaign of Seattle’s Best Coffee spots that are more akin to a head-scratching fast food commercial – or a scene from the Hangover – than it is to the standard blueprints of its industry.

But with a less pretentious placement in many fast food restaurants and bookstores, maybe humor – albeit a bit odd – is the way to go. Namaste, SBC, it’s good.

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Woohoo – 2010 in Review

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads This blog is on fire!.

Crunchy numbers

Featured image

A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 7,100 times in 2010. That’s about 17 full 747s.


In 2010, there were 90 new posts, growing the total archive of this blog to 131 posts. There were 130 pictures uploaded, taking up a total of 13mb. That’s about 3 pictures per week.

The busiest day of the year was May 13th with 70 views. The most popular post that day was Capturing Attention Across State Lines.

Where did they come from?

The top referring sites in 2010 were facebook.com, en.wordpress.com, obama-scandal-exposed.co.cc, twitter.com, and webhostingplusdomain.co.cc.

Some visitors came searching, mostly for rework, art deco fonts, freshman, american apparel ads, and art deco font.

Attractions in 2010

These are the posts and pages that got the most views in 2010.


Capturing Attention Across State Lines May 2010


You’re Just My Type December 2009


Meet the Beekeeper November 2009


Do Bees Have Knees? October 2009


Best of the Bad Buzz – Pepsi Throwback January 2010

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It Burns So Good

Hey, you. Put down that cocktail for a second and listen. And not just because it’s 10am on a Tuesday.

Have you ever stopped to think just how much has happened since that bourbon you’re quaffing (it’s a word; look it up) was first destined to encourage bad decisions?

Well, luckily for you, someone did. Jim Beam’s ‘Beamfire’ campaign highlights the space that has been lost in the 8 years that it takes to age its Black Label bourbon.

With some funny one-liners and a social media microsite where you can throw the ‘old you’ into a virtual fire, it’s getting pretty interesting.

So pour yourself another couple fingers, log on and check out the fireworks.

I’d highly recommend not trying to take this bonfire thing offline, however. Eight years is good for whiskey, but spending that amount of time in the pokey ain’t gonna age you quite as well.

Although with that amount of time to dabble, I’m sure the toilet gin you concoct might be just delightful.

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