Tag Archives: Evan Thoreau Heigert

Marketing walkabout

Advertisers love to pitch “guerilla” tactics to their clients. After all, when done right, these tactics can draw major attention, cost little (plus more profit goes into the creative agency’s rather than the media agency’s pocket) and look reeeeeeeeally dope in a creative’s portfolio. Believe me.

The problem is that generally these tactics are pipe dreams. Any commercial activity that takes place in a public area tends to fall at the mercy at any dozen municipal codes, requirements, approvals and reviews. It’s basically impossible to realize easily.

So when I stumbled upon some greenman-like clad gentlemen with OOH posters stabled to their back, a thought occured: hey, that might work. Not only do they attract attention, but they are in and out of any space before any bureaucrat can raise a stink.

I just wonder: what happens when they have to take a leak?

Walkingbillboard2

Walkingbillboard1

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Filed under Great Advertising, Great Shots

Taste the Manhood

Say what you will about the idea of a “diet soda targeted at men,” but at least Dr. Pepper 10 got one thing right: hilarious man-tastic commercials.

These spots of a burly mountain dude harken back to the good golden days of beer commercials, when a man could still pull a frothy brew out of a flowing stream. I’d still take the Busch Light over a 10-calorie soda, but at least the nostalgia is delicious. And hilarious.

My only regret is that the casting director couldn’t nail down the obvious talent for this spot: Mr. Will Ferrell.

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Filed under Great Advertising, Great Viewing

R-ready for Bed Time

Who said family movie night has to be limited to the “Hanna Montana Gets a Hangnail” or the 5,000th viewing of “Finding Nemo”? Now you can share all your favorite R-rated moments in a kid-friendly way with the tenuous-but-tasty art of illustrator Josh Cooley.

After all, there’s no better way to send Timmy off to slumberland than with Don Corleone leaving a horse head in his bed. Bed time will never be the same.

See them all at cooley.bigcartel.com

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Filed under Uncategorized

Pretty in #16-2124

In commemoration of sixty years  of Queenily rule, Pantone has teamed up with Leo Burnett London to equip designers and Monarchy-philes alike with a dazzling limited edition Pantone wheel. The  collector’s item organizes the Queen’s favorite fashion colors into handy Pantone numbers and features enough pastel to make the Easter Bunny puke up his Cadbury Eggs.

So, who’s next? I vote for a commemoration of Johnny Cash’s 80th birthday. Hell, it would be an easy print run.

See more here.

 

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Filed under Great Design, Great Products

Haute Art in the Hood

There are a few things I love: original art deco designs, iconic Chicago landmarks and blue collar Northside neighborhoods.

And now you can add the visionary work of local Chi-town artist StudioChris to the list, thanks to a series of pieces dedicated to the legendary landmarks of some of Chicago’s Northside ‘hoods.

Grab a piece of Windy City architecture for yourself at StudioChris.com.

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Filed under Great Architecture, Great Design, Great Products

Why Content Strategy Doesn’t Suck

The image below is as funny as it is frightfully true. But it’s just the tip of the iceberg.

Brad Shorr put together this damn good article for Smashing magazine on Content Strategy and why it’s important for design. It’s targeted as a primer for designers and the like, but it’s also a good refresher and direction for writers and content strategists.

And talk about lead by example; the clear structure and language is ideal proof that smart content strategy can get your point across more successfully.

Now, if I could only remember where I left that damned  “I ❤ blogs” sweater…

Infograph important of good content strategy

Image credit: Chris Depa, Straight North

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Filed under Great Copy, Great Design, Great Reading

How to Build a Brand on Being Hated

NGO ads are usually so tired — the aim being to guilt you enough into dropping a few dollars into a bin to buy off your apathy for another few months. Sarah McLachlan, you’ve been called out.

(BTW,  South Park had a great treatment of exactly what I am talking about last week — is there anything they don’t get right?)

But then again, Greenpeace isn’t your average NGO.

Their goal is not to wring nickels out of suburban mothers or to pretend to be nerds-cum-fake-pirates like those embarrassing Whale War dorks. They are there to f*$% s^#$ up. And that’s exactly what the latest ad gets at.

Nice f*&$ing job, Greenies.

 

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Filed under Great Advertising