Tag Archives: famous logos

Brands from the Mouths of Babes

Consumer research doesn’t get much more real than a five-year-old and a mic.

Or so learned brand identity guru Adam Lind when he asked his young daughter to name — as best she could — several market-leading marks.

It’s also interesting to note that this is just about the age that sociologists say we first start interacting with brands and assigning them values — sometimes values that hardly waver over the course of our lives.

I, for one, have always continued to associate Republicans with parade elephants. And I always will. Hmpf.

 

Shout out to Brand New.

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Getting a Little Face Time

What’s in a face? We all know that a pretty one can get you to Hollywood or better, but what if its the ‘face’ of your brand?

Brands that rely on faces or human likenesses have proven to be more memorable to consumers. Don’t believe that? See how many brands you can name that belong to these famous logos.

I mean, hey, is this a face that would lie to you?

For answers, check out the quiz on @issue.

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