Consumer research doesn’t get much more real than a five-year-old and a mic.
Or so learned brand identity guru Adam Lind when he asked his young daughter to name — as best she could — several market-leading marks.
It’s also interesting to note that this is just about the age that sociologists say we first start interacting with brands and assigning them values — sometimes values that hardly waver over the course of our lives.
I, for one, have always continued to associate Republicans with parade elephants. And I always will. Hmpf.
Shout out to Brand New.
As a small agency, it’s hard to stay relevant. But it’s even harder to have the balls to know when to take a leap that no one else will. Furry, mesmerizing little balls.
Well, Toronto-based shop John St. did — forsaking the ‘outdated’ realm of traditional advertising and focusing solely on the growth medium of tomorrow: online kitten videos.
Of course, this is a parody of the ad biz and a clever one at that — after all, these are the chaps that came up with the now-classic Pink Pony case study — but it makes you stop to think: damn, if that isn’t a decent idea.
Sample the cat nip and discover how self-promoting really can be the same as self-depricating.
Like a lot of advertising — or 80’s hairband music — you either get it or you don’t. These guys obviously get it.
Honestly, I can’t think of a better way to celebrate Movember in style.
We all have those days when we ask ourselves, “Is this really want I’m meant to do with my life?” In your case, yes, cleaning bathrooms at Lothar’s Sausage Emporium is hitting the big time, but for the rest of us, maybe our real value lies somewhere else.
At least that’s what this Six-Feet-Under-Episode-cum-PSA for the Surfrider Foundation from Young & Rubicam in Paris is putting forth. I’ll never look at clowns the same way.
There’s an easy way to know when an ad campaign has made it – generally around that time you drop the punchline on your work buddies at lunch and the creepy guy from accounting starts squirting milk out of his nose. For your sake, I hope he was drinking milk.
Undoubtedly that campaign last year was Wieden + Kennedy’s “Smell Like a Man” spots for Old Spice. It won them an I’m-on-a-boat-load of awards including scoring the agency AdWeek’s Agency of the Year honors.
There’s also an easy way to spot when the same agency starts resting on their skinny-jean-loving laurels and jump the shark. Generally it’s around the time your mom sends you an email asking if you’ve seen this “super cute little video”. Well, Old Spice lovers, prepare for some 24-pt. fuscia Arial coming your way…
Breakfast – it’s the most important meal of the day. But is it the funniest?
Jimmy Dean thinks so. At least according to the series of “Shine On” spots from TBWA\Chiat\Day that they’ve had running for the past year or two.
So what’s the takeaway here? Eat sausage and deep fried potatoes every morning and you’ll feel like a planet all day? Doesn’t seem like too hot of marketing, huh? But it’s damn funny.
So thanks for the laughs, JD. It sure makes my morning bowl of granola just a little brighter.
Think of all the big name sports-star-cum-spokesmen that have basically destroyed the brands they endorse with their off-the-field antics: Tiger Woods, Ben Roethlisberger, even LeBron James. If you’re a big name shoe brand, it’s pretty much the standard to have your name attached to some playboy screw up.
So, K-Swiss decided, why not just cut out the middle man and get down to brass tacks? That’s why they tapped the ultimate bad boy of them all, Kenny Powers, to take their brand off the tennis court and into your motherf%*&ing face.
And we’re all the better for it.