There are certain products that, well, generally don’t get the primetime advertising spots due to the nature of what they’re pettling. They make us nervous, they make us giggle, they make us feel a little bit less like Greek gods and more like the dirty little creatures that we are.
But why can’t we take a good angle on even the most uncomfortable subject matter in order to get its very valid benefits across? With that in mind, say “Hello Flo.”
This little startup won’t even launch until September, but they are already making waves by pre-empting the delivery of a much-appreciated product to a very niche crowd. As they put it: “Tampons, pads, and candy delivered right to your door. Simplified, Period.” See what they did there? Sure you do.
And that’s the point *wink, wink*. They’ve turned this taboo topic on its head and made it commonplace… and even a bit funny. They’re getting rave reviews from their first spot, *wink wink* which went viral online in a matter of days. You know, the internet, that place where most likely their target audience is whiling away four or five uncomfortable days.
Was just talking about this oldie-but-goody. Kaboom!
Google is known for the virtualizing of nearly every facet of our modern world. But in its advertising style, it aims for the other extreme — often using outdated, throwback and highly tangible materials as metaphors for its intangible technologies.
Whether meant to be tongue-in-cheek, hyperhipsterist or simply clever, these ads show just how much Google’s virtual world has become more real to us today than the ‘real’ world.
This post isn’t about Michael Jordan. Well, it is, but not that Michael Jordan. Disappointed? That’s the whole point of this commercial, which — ironically — doesn’t disappoint. Ummm, let’s get to the point…
(By the way, why can’t he just change his name to “Mikey”?)
Maybe it’s because I, too, dream of the day when a party like this erupts on the North Side of Chicago.
Maybe it’s because I’m still a little bitter about the well-written, but short-sighted Gawker rant claiming that advertising sucks the souls out of creative professionals.
Or maybe it’s just because this short spot for a video game embodies everything that I believe advertising — yes, that demon of modern capitalist ennui — can and should strive to do: just tell a great story.
I wonder how my Bavarian brothers will feel about their rich history as told by… um… Lean Pockets. “Filled with meaty goodness, just like me?” Oh, Bruder.
Well, Starburst has done it again. I’m not sure that a Korean-Scottish… um… bagpiper is officially a contradiction in terms, but this spot sure keeps with the brands’ funny-weird-wtf-ish style. Zombies… does anything say juicy, sugary, Yellow Number Fivey deliciousness better? I’ll take that as a ‘guten tag, mate!’