I’ll go on record: I love PSAs.
Especially the clever, the outstanding, the shocking, the unique. Because if there’s one example of how even the most boring messages (and public service announcements are most certainly that) can be turned into something special, than this is it.
Perhaps the best I’ve found yet is the catchy jingle, dark humor and adorable animations that are used to convince dumb Aussies not to die on Metro trains. Sounds like a real winner, right? Just press play.
The only thing I love more than a great ad is a great ad that makes fun of a bad ad.
I’ve been over this before: there are lame ways to do PSAs and unique ways to do PSAs. So, I say kudos to the proud Mo-Town crew at Team Detroit for making fun of the lame ass PSAs that everyone — everyone — roll their eyes at. The great part is that the ads they did for the Detroit College of Creative Studies are probably not far from the truth: most parents equate art school with drug use. Right, well law school leads to more lawyers, so get over it.
So to my arty/druggy/clever artists out there… just say ‘yo’ to funny ads.