Tag Archives: Great Copy

Why Content Strategy Doesn’t Suck

The image below is as funny as it is frightfully true. But it’s just the tip of the iceberg.

Brad Shorr put together this damn good article for Smashing magazine on Content Strategy and why it’s important for design. It’s targeted as a primer for designers and the like, but it’s also a good refresher and direction for writers and content strategists.

And talk about lead by example; the clear structure and language is ideal proof that smart content strategy can get your point across more successfully.

Now, if I could only remember where I left that damned  “I ❤ blogs” sweater…

Infograph important of good content strategy

Image credit: Chris Depa, Straight North

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Filed under Great Copy, Great Design, Great Reading

Have Dick Joke, Will Travel

Apparently all you need is a classless, though creative, sense of humor in order to get a top gig at one of the country’s most prestigious ad houses.

At least that’s what the creative execs at Saatchi & Saatchi LA thought when they posted this on Twitter last month: “@mikemckayecd: I have a writer position worth $70k. Funniest twitter response gets it.”

For reals? For reals. “It’s really hard to find good writers. I don’t know why,”  said Executive Creative Director, Mike McKay. “It’s even harder to find people to write dialogue. It’s even harder to find funny writers.”

Well aparently they got their word monkey. The winning Tweet above won this adventageous wordsmith a pretty cushy job – and at the same time added to the stereotype that agency creative departments are just one step removed from the proverbial frat house.

Oh, and if anyone at Leo Burnett is reading this, did I ever tell you about the man from Nantucket…

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Filed under Bad Buzz, Great Copy

Damn Right Your Dad Would Like this Ad

Score another point for self-aware brands everywhere. The latest Canadian Club campaign takes a definitively reflective tone with its kitschy, dead-on “Damn Right Your Dad Drank It” concept by EnergyBBDO. Vintage sepia-toned images and sharp copy make us say, “Damn Right We’re Ordering a CC and Ginger”. Well done.

 

CCDamnCampaign

Damn Right, Dad.

 

 

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Filed under Design, Great Advertising, Great Copy