Advertisers love to pitch “guerilla” tactics to their clients. After all, when done right, these tactics can draw major attention, cost little (plus more profit goes into the creative agency’s rather than the media agency’s pocket) and look reeeeeeeeally dope in a creative’s portfolio. Believe me.
The problem is that generally these tactics are pipe dreams. Any commercial activity that takes place in a public area tends to fall at the mercy at any dozen municipal codes, requirements, approvals and reviews. It’s basically impossible to realize easily.
So when I stumbled upon some greenman-like clad gentlemen with OOH posters stabled to their back, a thought occured: hey, that might work. Not only do they attract attention, but they are in and out of any space before any bureaucrat can raise a stink.
I just wonder: what happens when they have to take a leak?