Tag Archives: OOH advertising

Marketing walkabout

Advertisers love to pitch “guerilla” tactics to their clients. After all, when done right, these tactics can draw major attention, cost little (plus more profit goes into the creative agency’s rather than the media agency’s pocket) and look reeeeeeeeally dope in a creative’s portfolio. Believe me.

The problem is that generally these tactics are pipe dreams. Any commercial activity that takes place in a public area tends to fall at the mercy at any dozen municipal codes, requirements, approvals and reviews. It’s basically impossible to realize easily.

So when I stumbled upon some greenman-like clad gentlemen with OOH posters stabled to their back, a thought occured: hey, that might work. Not only do they attract attention, but they are in and out of any space before any bureaucrat can raise a stink.

I just wonder: what happens when they have to take a leak?




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Green Goes Grassroots

Arbor Day. Not exactly the hottest seasonal event in the ad world. And yet, look what sprung up in downtown Chicago this past week.

Sponsored by the Morton Arboretum (read: Disneyland for saplings) and local green-happy institutions, this clever Out Of House event successfully combined two steadfast elements of a successful ad campaign–intrigue (what the hell are those giant price tags doing on these trees) and quantitative proof (holy Cypress roots, this tiny tree will create over a K in environmental benefits). And, just for good measure, they also threw in one of the annoying elements: a QR code.

For better or worse, I witnessed several pedestrians taking an interest in this creative ad campaign and I felt confident that, somewhere deep down, both their inner number cruncher and tree hugger found a moment of satisfaction.

Just don’t ask how many trees it took to print out those giant placards. On Arbor Day, after all, it’s the thought that counts.

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