Don’t laugh at my Moleskine-jotting naivety, but I only stumbled across the beautifully unglamorous Field Notes notebooks about a month ago while attending the An Event Apart conference in Chicago. Blast! I could have been compiling my every thought in their Spartan-yet-stylish gridded pages all along!
Each pocket-sized notebook is made of durable brown cardboard, stealing a design cue from the brown bag lunch you’ve left in the office refrigerator since April. But the story of Field Notes’ genesis (conveniently written on the inside back cover next to a devilishly useful ruler) says it all:
“Inspired by the vanishing subgenre of agricultural memo books, ornate pocket ledgers, and the simple, unassuming beauty of a well-crafted grocery list… [we bring you] ‘FIELD NOTES’ in hopes of offering ‘An honest memo book worth fillin’ up with GOOD INFORMATION.'”
And if that weren’t great enough, their blog chronicles every ingenious and unique contortion that bored eighth-graders and out of work designers can come up with.
With a cult-following verging on the same degree of the legendary Moleskine, it makes me wonder if maybe I should go more afield with my tablet choices after all.