Say what you will about the idea of a “diet soda targeted at men,” but at least Dr. Pepper 10 got one thing right: hilarious man-tastic commercials.
These spots of a burly mountain dude harken back to the good golden days of beer commercials, when a man could still pull a frothy brew out of a flowing stream. I’d still take the Busch Light over a 10-calorie soda, but at least the nostalgia is delicious. And hilarious.
My only regret is that the casting director couldn’t nail down the obvious talent for this spot: Mr. Will Ferrell.
Maybe it’s due to the week I spent drinking my way through Ireland, but it seems like Jameson is one of the few liquor brands successfully finding a way to reinforce a stale brand image.
It’s par for the course for more established brands to lean on their ‘history’ when battling new competitive upstarts, but only Jameson does it with such a high level of wit, humor and blockbuster-caliber cinematography.
Plus, every schoolboy needs an idol. Go get ‘em John Jameson.
Like a game of “duck-duck-goose”, Axe takes a left out of Usualville with this haunting, clever — and in a way, sweet — spot. Instead of scantily clad babes clawing at dorky, unwashed dweebs, this ad actually takes a bit more human approach (Okee, superheroes and fireworks notwithstanding) to address the USP of their product.
Actual showering not required.
I’ll go on record: I love PSAs.
Especially the clever, the outstanding, the shocking, the unique. Because if there’s one example of how even the most boring messages (and public service announcements are most certainly that) can be turned into something special, than this is it.
Perhaps the best I’ve found yet is the catchy jingle, dark humor and adorable animations that are used to convince dumb Aussies not to die on Metro trains. Sounds like a real winner, right? Just press play.
Was just talking about this oldie-but-goody. Kaboom!
The revolution will not be televised.
But it might very well be printed in hella cool fonts. At least, that is, if the minds behind Lost Type Co-Op have anything to do with it.
Lost Type is the first of its kind: an online library of original font types contributed by its users, where shoppers can download their selection and then choose how much they’d like to donate directly to the designer.
No more price tags, no more bazaar-style haggling; just pick your font, pay what you think it’s worth and be on your merry, typesetting way.
It also helps that these are some of the dang-nam slickest types available today. See them all here.
As an underpaid, under-appreciated, over-caffeinated member of the snarky little world of advertising, nothing makes a creative’s eyes roll back deep into their skull more than when a client asks for work that, “oh, you know, looks like… you know… an Apple ad.” Barf.
I can only expect that the minimalist geniuses behind “Applified” also feel our pain. That’s why they’ve gone a step further to give those lemmingeasque, creative-black holes that they call clients exactly what they asked for.
Now, if only they could make these ideas “pop”.
All images belong to Applified. Get your Mac on here.